Oakland, CA
Improving connections within the site and beyond, with links to the Bay Trail, the SF Ferry, Amtrak and light watercraft.
The sign program defines paths of travel to encourage pedestrian exploration and add clarity. The six foot tall Water St sign marches at a regular cadence, identifying the pedestrian promenade as its own distinct place on the Oakland waterfront. Scope also included visioning/palette development for the streetscape and furniture.
Landscape: EinwillerKuehl
- Sector(s):
- Civic, Mixed Use, Transit, Waterfront
- Service(s):
- Repositioning, Wayfinding & Signage
- Client:
- CIM Group
Marking a Path
When the project started, Water Street had been a dedicated pedestrian walkway for decades. The street was visible on GPS maps but it lacked street signs. In addition to the large Water Street markers with neighborhood maps on one side, smaller, pole-mounted signs were used where a lighter touch was needed.
Strong Edges
The local Bay Trail is a 500 mile loop for walking, running or cycling around the entire bay. It was critical to maintain continuity of this identity where the path bisected Jack London Square. The sign above integrates the Bay Trail marker with Jack London's neighborhood sign system, connecting the dots and bridging to other important travel destinations.
Work completed while at RSM Design. Photography by Studio Montgomery.